Rest in Flow needed to elegantly communicate their value proposition.
Context
Rest in Flow is a new mindfulness company started by Microsoft veteran Ilya Zilbersteine. I currently serve as an advisory creative director, providing strategic support to Ilya and the team.
Process
Rest in Flow offers meditation and mind training programs to help people perform better and live with more presence and satisfaction. I created poster mockups to capture the core of the value proposition as simply and powerfully as possible.
Result
While we didn’t send the posters to print, they served as helpful guideposts for the development of the Rest in Flow brand voice.
Building from this early iteration, I also wrote the copy for the main Rest in Flow website in collaboration with the founder.