Aloe by Olivia needed a rock-solid pitch deck to educate prospective customers on the value of animated videos.
Process
As the only animation studio focused primarily on the public transportation niche, Aloe by Olivia is working hard to create demand in a new market. With this dynamic, customers need extra support to understand the benefit of the studio’s services.
I wrote this pitch deck with insights from over 80 conversations with public transit agency officials and private sector transportation planning firms. I identified key themes and arranged them into a story with the customer as the hero.
Deck
Strategy
The pitch deck aims to move customers through the stages of awareness. The content arc is informed by the PASO copywriting formula (Problem, Agitation, Solution, Outcome) and influenced by the StoryBrand/hero’s journey framework.
Artificial Intelligence
I developed this pitch deck with ChatGPT as a research partner and copy collaborator. I did the bulk of the writing, but ChatGPT significantly sped up my research and ideation workflow.